Contoso AI Transformation
Hackathon EDHEC x Microsoft
Revitalizing a historic French e-commerce brand using Microsoft Azure and Generative AI to enhance customer engagement, boost employee productivity, and ensure ethical AI practices.
Customer Experience Chatbot Showcase
Background
Contoso, a historic leader in the French e-commerce sector, was facing a significant decline due to outdated technology and poor customer experience.
Challenge: Integrate Generative AI within the Microsoft Azure ecosystem to transform customer and employee experiences
Solution Overview
Enhancing Customer Experience
Built an AI-powered personalization engine for real-time homepage, recommendation, and search adaptations.
Deployed a Copilot chatbot to assist with product suggestions, FAQs, and site navigation.
Introduced interactive pop-ups and gamification to boost engagement.
Optimizing Employee Experience
Created an AI Assistant integrated with Microsoft Teams to automate reporting and scheduling.
Launched a centralized knowledge hub for HR, IT, and finance resources.
Provided role-based training recommendations for upskilling.
Sales and Data Intelligence
Implemented Azure Synapse and Machine Learning for real-time forecasting and analytics.
Built automated data pipelines and dashboards for strategic insights.
Responsible AI Implementation
Used Microsoft’s Responsible AI tools for fairness, privacy, and GDPR compliance.
Established traceable AI workflows and human-in-the-loop systems.
Key Outcomes
(Expected by End of 2026)
15% revenue growth, reaching €230 million
Customer retention rate increased to 65%
Employee satisfaction (eNPS) improved from -10 to +30
20% reduction in operational costs
Reflection & Future Improvements
If given more time, I would further enhance the Copilot chatbot by training it more extensively, particularly focusing on improving its recommendation engine. This would lead to even more personalized and effective customer interactions, significantly boosting user satisfaction and retention.